WhatsApp V2 has rate limits (from Facebook side). please read the following information carefully so you can better prepare the code while building the solution for your customers.



Daily rate limit rules


  1. Every new phone number starts with a daily 250 business initiated conversations. this means that you can start up to 250 new conversations with WhatsApp numbers in 24 hours time. if a customer starts the conversation and not your business, you can reply to unlimited conversations. the 250 per 24 hours is only when you start the conversation with your customers (in other words - its 250 conversations per 24 hours that started with a template message).
  2. You can move from 250 / day to 1000 per day if one of the next happens:
    • You verify your business on Facebook. if your business is already verified, you will move to 1000 automatically you can send the link for business verification if you wish to help your client verify their business but this process must be done by the business side. (Click here to go to business verification page)
    • You open 1000 business-initiated conversations over 30 consecutive days. this templates that you send must stay in high quality and not get spam reports.



       Once you meet any of them, you will be switched to 1000 conversations per 24 hours.


       Side note: There are some cases, undocumented by Facebook, that businesses get 1000 / day right from the start without verify the business. from our experience, this usually happens when the business is         considered very reliable and very active for a long time on Facebook. we have no control over this, and no way to anticipate this decision.

  1. You can move from 1000 / 24 hours to 10,000 / 24 hours if you open at least 500 new business initiated conversations in 7 consecutive days. after getting to this limit, wait 24 hours and 10,000 will be opened for you (assuming of course you keep high quality non-spam reports templates).
  2. You can move from 10,000 / 24 hours to 100,000 / 24 hours if you open at least 5,000 new business initiated conversations in 7 consecutive days. after getting to this limit, wait 24 hours and 100,000 will be opened for you (assuming of course you keep high quality non-spam reports templates).
  3. You can move from 100,000 / 24 hours to UNLIMITED / 24 hours if you open at least 50,000 new business initiated conversations in 7 consecutive days. after getting to this limit, wait 24 hours and unlimited will be opened for you (assuming of course you keep high quality non-spam reports templates).


Moving forward in the daily rate limit is done automatically by Facebook.



Messaging rate limit rules

  1. Every WhatsApp API number has a default rate limit of 80 messages (of any kind - templates/ messages / files) per second. this means that every WhatsApp number can send up to 80 messages per second in total.
  2. You can move from 80 messages per second to 1000 messages per second if all this cases happens:
    • You must be reach the UNLIMITED daily rate limit (as explained on item 5 above).
    • You did not receive any spam reports for the last 7 days.

      You will get this 1000 per second automatically when both of the above happens.

  1. You can send up to 10 messages (of any kind - templates/ messages / files) per minute to the same phone number. there is a small exception to that. you can "borrow" the capacity from the next minutes for up to 45 messages. For example, on normal scenarios you can send 10 messages in 1 minute. lets assume you want to send 45 messages now, you will be able to do that, but after that 45 messages you will have to wait 4.5 minutes to send the next message. For easy calculations, you can consider the rate limit of 0.17 messages per second to the same phone number. the rate limit error will be received on sending the message, and not as a webhook later on).
  2. You can send up to 2 marketing templates to the same phone number in a 24 hours time.





If you have more questions regarding this, please contact support.

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